APEX INSURANCE SYNDICATE
Category: Insurance
Service: Tracking & Web Analytics
Country: USA
Real Impact on Client Businesses
Description
AIS (Apex Insurance Syndicate) is an insurance company focused on generating qualified leads through paid digital channels. Their growth depended heavily on Meta Ads and funnel performance.
The Challenge: AIS approached HYCO STUDIO with multiple performance blockers that were limiting growth:
- Incomplete and broken tracking setup
- Funnel events not firing correctlyMissing conversion data across platforms
- Data mismatch between Meta Ads, GA4, and backend leads
- Poor attribution causing misleading performance insights
Because of this, ad optimization decisions were based on unreliable data, leading to unstable results and wasted budget.
Our Diagnosis: We conducted a full tracking and funnel audit and identified:
- Incorrect event mapping across funnel steps
- Pixel firing inconsistencies
- No server-side tracking in place
- Missing attribution signals after form submissions
- Inaccurate reporting between ad platforms and analytics
The core issue wasn’t ads—it was data integrity.
Our Solution: We rebuilt the system from the ground up:
- Implemented clean funnel-based tracking architecture
- Fixed Meta Pixel event logic and prioritization
- Set up Conversion API for server-side tracking
- Aligned GA4, GTM, and Meta data for accurate attribution
- Verified event consistency across all funnel touchpoints
This created a reliable data flow that allowed campaigns to optimize correctly.
The Outcome: Once tracking and attribution were stabilized:
- Conversion data became consistent and trustworthy
- Ad performance insights became actionable
- Campaign optimization improved significantly
- Cost per lead stabilized and performance scaled predictably
AIS regained control over their ad performance with a data-backed foundation built for long-term scaling
Stop wasting ad spend and start scaling smarter. Partner with Hyco Studio for AI-powered campaigns and expert-led strategies.
Why Choose HYCO STUDIO
✅ Strategic Roadmap: We map your brand’s goals, audience insights, and competitive landscape into a clear growth blueprint built for profitable scaling.
✅ Conversion-Focused Experience: Every decision creative, targeting, funnel structure is guided by user behavior and data, not assumptions. Our approach is designed to drive action, not vanity metrics.
✅ Smarter Market Insights: We analyze your niche, your competitors, and your buyer patterns to build campaigns that stay ahead of shifting trends and consumer demand.
HYCO STUDIO
- We operate with a full in house team. No outsourcing. No handoffs.
- Every engagement starts with a deep strategy session and real pre campaign research, not assumptions.
- We are an official Google Partner. That badge is earned through consistent performance and certified expertise.
- No templates. No shortcuts. Every strategy is built around the client’s business model, data, and growth stage.
- Our specialists are certified and experienced in their domains and work with an agency mindset, not task execution.
- Clear performance benchmarks are defined upfront and tracked continuously.
- No hidden fees. No data lock in. You own your data, always.
- We handle growth, tracking, and performance so you can stay focused on running the business.
VS
Other Agencies
- Work is often outsourced to third parties.
- Same packages pushed to every client regardless of goals or industry.
- High client churn with a volume based approach.
- Surface level audits using templates.
- Junior or intern level execution teams.
- Poor communication and slow feedback loops.
- No real performance accountability.
- Hidden costs and restricted access to your own data.
- Outdated tactics with no strategic depth.
TESTIMONIALS
What clients say about HYCO STUDIO. [For privacy reasons we do not disclose client or owner identities..]
Cardiogen
Country: Australia
We were frustrated with high-cost leads and no real conversions. HYCO STUDIO turned things around fast. The first month alone showed better leads and real patient inquiries
Pipeman
Country: USA
As a local business, we needed proper tracking and a clear Google Ads strategy. HYCO STUDIO handled everything end to end. Calls increased and wasted spend stopped.
