AIS Service
Category: Insurance
Service: Meta Ads Management
Country: USA
Real Impact on Client Businesses
Description
Client Overview:
AIS is an insurance service provider focused on lead generation through Meta Ads. Despite consistent ad spend, results were unstable and cost per lead kept rising.
The Problem: AIS was facing multiple performance issues:
- High cost per lead on Meta Ads
- Inconsistent lead quality
- Poor visibility into funnel performance
- Tracking gaps causing inaccurate reporting
- Ad optimization decisions based on incomplete data
Simply put, ads were running but the system behind them was broken.
Our Audit & Diagnosis: We conducted a full-funnel and tracking audit and identified:
- Incorrect Meta Pixel event setup
- Missing standard and custom events
- Funnel steps not properly tracked
- Conversion signals not optimized for Meta’s algorithm
- Data mismatch between landing pages and ad platform
These issues were directly inflating CPL and limiting Meta’s ability to optimize.
The Solution: We rebuilt the performance foundation from the ground up:
- Fixed and standardized Meta Pixel events
- Implemented proper lead funnel tracking
- Optimized conversion events for Meta Ads
- Cleaned data flow to ensure accurate reporting
- Aligned ad optimization with real conversion signals
The Outcome: Cost per lead dropped significantly
- Lead quality improved
- Stable and predictable Meta Ads performance
- Clear funnel visibility for better decision making
- Improved ROI without increasing ad spend
Key Takeaway: Better ads do not fix broken tracking.
Once the data and funnel were corrected, Meta Ads finally had the signals needed to perform efficiently.
Stop wasting ad spend and start scaling smarter. Partner with Hyco Studio for AI-powered campaigns and expert-led strategies.
Why Choose HYCO STUDIO
✅ Strategic Roadmap: We map your brand’s goals, audience insights, and competitive landscape into a clear growth blueprint built for profitable scaling.
✅ Conversion-Focused Experience: Every decision creative, targeting, funnel structure is guided by user behavior and data, not assumptions. Our approach is designed to drive action, not vanity metrics.
✅ Smarter Market Insights: We analyze your niche, your competitors, and your buyer patterns to build campaigns that stay ahead of shifting trends and consumer demand.
HYCO STUDIO
- We operate with a full in house team. No outsourcing. No handoffs.
- Every engagement starts with a deep strategy session and real pre campaign research, not assumptions.
- We are an official Google Partner. That badge is earned through consistent performance and certified expertise.
- No templates. No shortcuts. Every strategy is built around the client’s business model, data, and growth stage.
- Our specialists are certified and experienced in their domains and work with an agency mindset, not task execution.
- Clear performance benchmarks are defined upfront and tracked continuously.
- No hidden fees. No data lock in. You own your data, always.
- We handle growth, tracking, and performance so you can stay focused on running the business.
VS
Other Agencies
- Work is often outsourced to third parties.
- Same packages pushed to every client regardless of goals or industry.
- High client churn with a volume based approach.
- Surface level audits using templates.
- Junior or intern level execution teams.
- Poor communication and slow feedback loops.
- No real performance accountability.
- Hidden costs and restricted access to your own data.
- Outdated tactics with no strategic depth.
TESTIMONIALS
What clients say about HYCO STUDIO. [For privacy reasons we do not disclose client or owner identities..]
Cardiogen
Country: Australia
We were frustrated with high-cost leads and no real conversions. HYCO STUDIO turned things around fast. The first month alone showed better leads and real patient inquiries
Pipeman
Country: USA
As a local business, we needed proper tracking and a clear Google Ads strategy. HYCO STUDIO handled everything end to end. Calls increased and wasted spend stopped.
