Noovi PK
Category: Ecommerce
Service: Tracking & Web Analytics
Country: Pakistan
Real Impact on Client Businesses
Description
Client Background:
Noovi PK is a growing e-commerce brand selling consumer products online. They were actively running Meta and Google Ads but struggling to scale due to unreliable performance data and rising acquisition costs.
The Challenge: Noovi PK approached HYCO STUDIO with a completely broken tracking and analytics setup. The core problems included:
- False and inflated purchase data
- Mismatch between ad platform data and actual sales
- Low Event Match Quality on Meta
- Missing and misfiring conversion events
- Poor overall technical setup across GA4, Pixel, and GTM
Because of this, ad platforms were optimizing on bad signals, leading to high cost per purchase, unstable performance, and low ROI.
Diagnosis & Audit: We conducted a full technical and data audit covering:
- Meta Pixel and Conversion API configuration
- Google Analytics 4 event mapping
- Google Tag Manager setup and triggers
- Purchase event accuracy and duplication checks
- Funnel and checkout tracking validation
The audit revealed multiple overlapping issues causing data corruption and optimization failures.
Our Solution: We rebuilt the entire tracking and analytics infrastructure from the ground up:
- Cleaned and restructured GA4 events
- Fixed purchase value mismatches and duplication
- Implemented proper Meta Pixel + CAPI integration
- Improved Event Match Quality with server-side signals
- Standardized conversion events across platforms
- Aligned ad optimization goals with real revenue data
Execution & Optimization: After fixing the foundation, we:
- Reconnected ad platforms with accurate conversion signals
- Adjusted campaign optimization based on clean data
- Removed wasted spend caused by false positives
- Enabled smarter algorithm learning for Meta and Google
The Outcome: With accurate tracking and clean data in place:
- Cost per purchase dropped significantly
- Ad performance stabilized
- ROI improved across paid channels
- Decisions became data-driven instead of guesswork
- The brand regained control over scaling decisions
Key Takeaway: Noovi PK didn’t need new ads. They needed truthful data.
Once the tracking chaos was fixed, performance followed.
Stop wasting ad spend and start scaling smarter. Partner with Hyco Studio for AI-powered campaigns and expert-led strategies.
Why Choose HYCO STUDIO
✅ Strategic Roadmap: We map your brand’s goals, audience insights, and competitive landscape into a clear growth blueprint built for profitable scaling.
✅ Conversion-Focused Experience: Every decision creative, targeting, funnel structure is guided by user behavior and data, not assumptions. Our approach is designed to drive action, not vanity metrics.
✅ Smarter Market Insights: We analyze your niche, your competitors, and your buyer patterns to build campaigns that stay ahead of shifting trends and consumer demand.
HYCO STUDIO
- We operate with a full in house team. No outsourcing. No handoffs.
- Every engagement starts with a deep strategy session and real pre campaign research, not assumptions.
- We are an official Google Partner. That badge is earned through consistent performance and certified expertise.
- No templates. No shortcuts. Every strategy is built around the client’s business model, data, and growth stage.
- Our specialists are certified and experienced in their domains and work with an agency mindset, not task execution.
- Clear performance benchmarks are defined upfront and tracked continuously.
- No hidden fees. No data lock in. You own your data, always.
- We handle growth, tracking, and performance so you can stay focused on running the business.
VS
Other Agencies
- Work is often outsourced to third parties.
- Same packages pushed to every client regardless of goals or industry.
- High client churn with a volume based approach.
- Surface level audits using templates.
- Junior or intern level execution teams.
- Poor communication and slow feedback loops.
- No real performance accountability.
- Hidden costs and restricted access to your own data.
- Outdated tactics with no strategic depth.
TESTIMONIALS
What clients say about HYCO STUDIO. [For privacy reasons we do not disclose client or owner identities..]
Cardiogen
Country: Australia
We were frustrated with high-cost leads and no real conversions. HYCO STUDIO turned things around fast. The first month alone showed better leads and real patient inquiries
Pipeman
Country: USA
As a local business, we needed proper tracking and a clear Google Ads strategy. HYCO STUDIO handled everything end to end. Calls increased and wasted spend stopped.
